Barometer Announces Podcast Brand Suitability Solution for Advertisers Using Amazon Ads / Source: Barometer (EZ Newswire) ...
Podcast advertising is supposed to hit $4 billion in revenue by 2024, according to the IAB. But if advertisers are to invest, they'll need tools that show their ads appeared next to brand-safe content ...
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating ...
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