A great cold call script helps reps make a positive first impression. You can customize these examples and start using them right away. You don’t want to waste peoples’ time, and you certainly don’t ...

Cold calling is a popular and viable option among many methods to engage potential customers. However, cold calling isn’t necessarily what many think of it as. The practice has evolved in the last few ...

In the age of social media marketing and targeted online ads, cold calling might seem like a relic of the past. However, this tried-and-true sales technique remains a valuable tool for businesses ...

This is part of a package on cold calling. Read the next post: Why Your Cold Calls Aren’t Working. While there are other (and usually more effective) ways to generate sales leads, many companies still ...

Your cold leads don't owe you their time. Every B2B sales rep knows the pressure — you've got a quota to hit, a pipeline to build, and prospects who'd rather ghost you than give you 30 seconds. While ...

Few sales activities are harder than cold calling. But not to worry. This post contains just about everything you need to know to make flawless cold calls. If you follow this simple seven-step process ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Over the past few weeks, we've been discussing cold calling. In "TEN Steps to a Perfect Cold Call" we looked at the psychology of effective cold calling. In "5 Avoidable Cold Call Mistakes" and "5 ...