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‘Revenge of the Nerds,’ Part V: Can Computer Models Help Select Better Movie Scripts?

Wharton marketing professor Josh Eliashberg has a message for Hollywood: Get geeky. The use of statistical analysis and computer models, he says, can help managers in the movie industry understand why ...
The Conversation

Computer‑written scripts and deepfake actors: what’s at the heart of the Hollywood strikes against generative AI

For the first time in 60 years, the Writers Guild of America (WGA) and the Screen Actors Guild (SAG) are simultaneously facing off against the Alliance of Motion Picture and Television Producers. The ...