When I talk to my parents back home, they say, “The city must be convenient with so many places to shop, right?” I wondered, ...

Consumer payment trends such as pushback on interchange fees, the rise of buy now/pay later, crypto payments and agentic commerce are set to shape payments in 2026. The elephant in the room is the ...

A certain phenomenon can be observed in everyday consumer behavior. It is the reversal of the "order of cognition" that ...

Meta's Muse AI agent hit 2.5 million downloads in two weeks, sending bank and travel stocks tumbling as agentic AI threatens consumer ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

Consumer behaviour in the face of scarcity has long captivated researchers and practitioners. Scarcity effects refer to the tendency of limited availability to heighten perceived value and urgency.

Lackluster quarterly results from consumer-facing companies including McDonald’s and Harley-Davidson are the latest sign that American shoppers are curbing spending amid shifting U.S. trade policies.

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...

The 2025 holiday season will look different for consumers and marketers. Economic anxiety is forcing shoppers to weigh everyday costs against seasonal priorities. Tariff uncertainty and global ...

NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the launch of Omnishopper Taiwan. The new Consumer Panel Services solution provides brands and retailers with a ...

Mirror Particle will launch at TechCrunch Disrupt Startup Battlefield with a world model built from scratch to predict human behavior, arguing LLM roleplay falls short for market research and brand ...