cloud

BigQuery ObjectRef now GA: Build multimodal data platforms for conversational analytics entirely in SQL

BigQuery ObjectRef is now GA. Combine unstructured data with Gemini to build powerful multimodal analytics and conversational agents using SQL.

Decision models like Jev handle what SQL rules cannot. Here's how data teams use them

Data platforms make decisions all day. An SQL query keeps the rows over a threshold, matches a keyword, and joins two tables ...
InfoWorld

Snowflake’s Cortex AISQL aims to simplify unstructured data analysis

Snowflake wants to reduce enterprises’ reliance on data engineers and data scientists for unstructured data analysis with its new SQL functions powered by generative AI. Snowflake is adding generative ...
Searchenginejournal.com

Google Analytics 4 Gets Regex Filtering For Customized Reporting

Google Analytics 4 has new filter match types. The match types allow for more customizable data filtering. Regex support enables complex pattern matching. Google Analytics 4 enhances filters with new ...