Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns. It involves analyzing large data sets, such as purchase ...

Market Basket Analytics entered retail in the grocery sector with what is called Affinity Analysis. If you knew what customers tended to buy together, you could drive sales by promoting or ...

Market basket analysis is based on the idea that a customer who buys product A is likely to buy product B, too. The model seeks to find relationships among purchases — a customer who buys pasta likely ...