YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer ...

Sports teams want to give fans more reasons to visit their YouTube channels, even when there isn’t a game on. Instead of ...

On October 2, 2026, CNBC reported that YouTube is aiming to acquire further live sports rights.However, what is interesting ...

More than 1 billion hours of YouTube were streamed each day on TVs, the streamer reported in its year-end wrap-up When you purchase through links on our site, we may earn an affiliate commission. Here ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...

YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

ESPN Unlimited is built directly into YouTube TV, but finding WWE events isn’t always obvious. Here’s where to look.

The New Orleans Saints host the Minnesota Vikings at the Superdome on Sunday as part of Week 5 of the 2026 NFL season. Before that, though, the Saints made an unexpected cut of a wide receiver less ...

Aaron Judge and the Yankees open the 2026 MLB season on Netflix on Wednesday night. Illustration: Kelsea Petersen / The Athletic; New York Yankees / Getty The Athletic has live coverage of the 2026 ...

Forbes contributors publish independent expert analyses and insights. Gabriel A. Zainescu writes about AI, marketing and building things. This voice experience is generated by AI. Learn more. This ...

Now that all those pesky retransmission and carriage disputes are out of the way. By Tony Maglio Just in time for not the Super Bowl, YouTube TV is rolling out a sports plan. The sports plan, called ...

As U.S. politicians on both sides of the aisle have taken aim at the growing cost and complexity for Americans to watch their favorite sports teams on streaming services, three of the industry’s ...